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  • Writer's pictureTullipStudio Team



With the advent of self-publishing platforms, authors today have more opportunities than ever to bring their literary creations to life. Among the myriad self-publishing options available, three popular platforms stand out: Amazon's Kindle Direct Publishing (KDP), IngramSpark, and Blurb. In this article, we will delve into the similarities and differences between these platforms, exploring their features, distribution networks, printing options, and more. By gaining a comprehensive understanding of KDP, IngramSpark, and Blurb, authors can make an informed decision about the most suitable platform for their publishing needs.

1. Kindle Direct Publishing (KDP):

1.1 Overview:

KDP, Amazon's self-publishing platform, offers authors a straightforward and user-friendly interface to publish and distribute their e-books and print-on-demand (POD) paperbacks. It provides a range of tools and services to guide authors through the publishing process.

1.2 Distribution Network:

KDP provides access to Amazon's vast customer base, enabling authors to reach a global audience. Additionally, it offers expanded distribution options, including partnerships with libraries and academic institutions.

1.3 Printing Options:

KDP supports both e-book and POD paperback publishing. Authors can upload their book files in various formats, including mobi for e-books and PDF for paperbacks. Printing quality for paperbacks is generally good, but some authors have reported occasional issues with cover colors and interior formatting.

2. IngramSpark:

2.1 Overview:

IngramSpark, operated by Ingram Content Group, is a self-publishing platform that focuses on print distribution. It caters to authors seeking broader print distribution beyond Amazon and offers more customization options.

2.2 Distribution Network:

IngramSpark has an extensive distribution network, including online retailers, brick-and-mortar bookstores, libraries, and academic institutions. This wide reach allows authors to make their books available to a diverse audience.

2.3 Printing Options:

IngramSpark supports both print-on-demand and offset printing. This flexibility enables authors to choose the most cost-effective option based on their printing needs. Offset printing is suitable for large print runs, while POD offers a more economical choice for smaller quantities.

3. Blurb:

3.1 Overview:

Blurb stands out among the three platforms as a specialized self-publishing platform for creating visually stunning books, including photography books, cookbooks, and portfolios. It emphasizes high-quality printing and design options.

3.2 Distribution Network:

While Blurb offers direct distribution through its online bookstore, its distribution network is not as extensive as KDP or IngramSpark. Authors primarily rely on Blurb's online marketplace for book sales, which may limit exposure to wider audiences.

3.3 Printing Options:

Blurb is renowned for its exceptional print quality, especially for visually rich books. It provides a wide range of paper types, binding options, and book sizes to create unique and visually appealing products. However, the focus on premium printing comes at a higher price point compared to the other platforms.

4. Pricing and Royalties:

The pricing structures and royalty rates differ among the platforms. KDP offers competitive royalty rates, especially for e-books, with additional benefits for authors enrolled in KDP Select. IngramSpark and Blurb typically offer higher production costs but provide authors with better royalties for each sale.

5. Marketing and Promotion:

All three platforms provide basic marketing and promotional tools, such as author profiles, book descriptions, and categorization options. However, KDP's advantage lies in its integration with Amazon's vast marketing machinery, which includes Kindle promotions, personalized recommendations, and customer reviews.


In conclusion, when it comes to self-publishing options, KDP, IngramSpark, and Blurb each offer unique features and benefits. KDP stands out with its seamless integration with Amazon's massive customer base, making it an excellent choice for authors looking for wide online exposure. IngramSpark, on the other hand, excels in print distribution, offering access to various online retailers, bookstores, libraries, and academic institutions. This platform is ideal for authors seeking broader physical distribution beyond Amazon. Blurb, with its focus on visually stunning books, provides exceptional printing quality and customization options, making it a preferred choice for authors creating photography books, cookbooks, and portfolios.

When making a decision, authors should consider their publishing goals, target audience, budget, and printing preferences. KDP offers cost-effective e-book publishing and seamless online distribution, making it suitable for authors primarily focused on digital formats. IngramSpark caters to authors who prioritize broad print distribution and are willing to invest in offset printing for larger quantities. Blurb caters to authors who prioritize premium printing quality and customization options, but it comes at a higher price point.

Ultimately, the choice between KDP, IngramSpark, and Blurb depends on the specific needs and preferences of each author. It is advisable to carefully evaluate the features, distribution networks, printing options, pricing structures, and marketing support provided by each platform before making a decision. With a thorough understanding of these platforms, authors can confidently select the one that aligns best with their publishing goals and aspirations.

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